The Use Of Negative Keywords | Online Advertising Mornington
The Use Of Negative Keywords

The Use Of Negative Keywords

20.07.2017.

Keywords are an integral aspect of Google Advertising as they act as hooks to draw search engine users in. Most marketers and business owners focus on positive keywords to target the right audience and to draw converting people to their fold. While positive keywords are essential for the success of your campaign, you need to include negative keywords as well. At OAC, we consider negative keywords crucial to the success of AdWords campaigns.

What are negative keywords?

Negative keywords are phrases that aren’t related to your company or products. You don’t want these keywords to trigger your ads because they’ll bring in traffic that you don’t need and deplete your marketing budget. A well-optimised AdWords marketing campaign includes both positive and negative AdWords for the best results. Take some time to compile a list of negative keywords relevant to your industry and add them to your campaign to ensure your ads aren’t triggered by them.

Using negative keywords

To use negative keywords effectively, you need to understand how they influence your ad campaign and traffic. Here’s what you need to know about them and how to use them:

  • Identifying – Consider what your goals are and what kind of audience you want to target. For example, if you only sell men’s shoes, you might want to exclude all keywords related to women’s shoes in your ad campaign. Similarly, if you want to draw converting and paying traffic, you need to exclude words like “free” from your ad campaigns.
  • Types of keywords – You can use phrase-match, exact-match, and broad term keywords in your ad text. You’ll need to add all the close variations of the words to the campaign in order to exclude them completely. For example, if you want to exclude the word wine glass, you’ll have to exclude wine glasses and other such variations as well.
  • Find negative keywords on Keyword Planner – While the Keyword Planner isn’t meant to be used to find negative keywords, you can make do. All you need to do is search the primary keyword and look at the recommendations provided. You can single out keywords that will target audiences you don’t want.

Want to know more about Google AdWords Management? Call OAC on 1300 18 80 88 or speak with our Live Chat Consultants on our website 24/7

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