AdWords is a very important aspect of any marketing strategy because this platform helps you manage and optimise your PPC campaigns. People often underestimate just how much AdWords can do and fail to utilise its entire potential in their marketing. The platform offers a number of tools and tricks that will help you refine your ad campaigns if you know how to use them.
At The Online Advertising Co, we have a team of experts with several years of experience in AdWords management in Melbourne. A great AdWords strategy includes a number of steps and some of them are mentioned here.
Keywords are some of the most important aspects of AdWords management in Melbourne because they act as magnets to draw audiences in. Your ads will be displayed to people who have searched the keywords and phrases you target with your ads. If you choose the right keywords, you’ll get the right kind of audience. For example, key phrases that have questions in them will bring in research traffic that might not purchase anything. Keywords like “how to” or “why should you” should be used in SEO rather than PPC.
If you want to bring in paid traffic, you should include key phrases that contain product or service names along with a specific targeting word. For example, you can use words like “leather bags online” or “pizza restaurants in Melbourne”, etc. This will bring in converting traffic and AdWords can help you find the best keywords with its Keyword Planner tool.
Prospective customers won’t make phone calls unless they have a serious intention to purchase your product or hire your service. That’s why call tracking is a great way to determine the success of your keywords and ad campaigns. If you track web forms and calls, you will determine which keywords are more effective and direct your resources accordingly.
The market is fluid and trends change every day. The only way to stay ahead of the game is to keep assessing the performance of your campaigns. Analytics are a big part of AdWords management in Melbourne because they’ll keep an eye on the campaign elements. You will know if your keywords, ad campaigns, call tracking, and other such campaigns really bring in buyer traffic. You can then optimise your campaigns based on your Analyticsresults.
Want to know more aboutAdWords management in Melbourne? Just give us at The Online Advertising Co a call at 1300 887 532. You can also fill in this contact us form or simply use our live chat.
ENGAGING CONTENT PRODUCTION
3X CONTENT CHANGES PER MTH
$50 INCLUDED AD SPEND
Management of 3 Profiles
Engaging Content Production
16 Unique Posts Per Month
Social Comments Monitoring
Manage My Brand Package
Build My Brand Package
Social Comment Responses
$100* Additional Ad Spend